Linktree vs Bio Sites: $15/mo vs $5/mo for Similar Features
Bio Sites is Squarespace's free answer to Linktree, with a $5/mo Pro tier that matches most of what Linktree charges $15/mo for. The comparison is a lot closer than Linktree would like.
Linktree is the most recognizable bio link platform, offering a simple single-page site you can paste into any social media bio. It prioritizes stability and a large integration ecosystem over deep customization or distinct design.
Visit siteBio Sites is Squarespace's free link-in-bio product, released to compete with Linktree. It leverages Squarespace's design chops and backend, and doesn't require a Squarespace website subscription to use.
Visit siteLinktree and Bio Sites compete directly, and Bio Sites quietly has the stronger value proposition. Squarespace built Bio Sites in 2021 as its answer to Linktree, and the product has matured into a legitimate alternative. Both have free tiers. Both offer payments, digital product sales, and email capture. The pricing gap is where it gets interesting: Linktree Pro is $15/mo, Bio Sites Pro is $5/mo. For a lot of users, Bio Sites at $5/mo covers the same functional ground as Linktree Pro at three times the price. The missing piece is Linktree's brand recognition and integration ecosystem, which matter more to some users than others.
Pricing
Linktree: $0 free, $8 Starter, $15 Pro, $35 Premium. Commerce fees run 9-12% except on Premium. Bio Sites: free plan is full-featured with unlimited links and commerce built in, $5/mo Pro removes transaction fees and adds analytics and email list features. That's it. One tier, $5/mo or $40/yr. Bio Sites at Pro matches most of Linktree Pro's capabilities for a third of the price, and adds 0% commerce fees which on Linktree requires jumping to $35/mo Premium. The free plan is also stronger: Bio Sites' free plan includes commerce and payments, while Linktree free charges a 12% platform fee on every digital sale.
Design and feel
Squarespace's design DNA is visible in Bio Sites. Templates are modern, typography is strong, and the defaults look polished without much configuration. Linktree is also well-designed but feels more like a link list out of the box, while Bio Sites feels more like a tiny branded site. Where Linktree wins is breadth: more template variations, more theme flexibility, and a faster onboarding for users who just want something live in two minutes. Bio Sites locks more design choices but makes better defaults. For users who trust Squarespace's taste, this is an advantage.
Feature by feature
| Area | Linktree | Bio Sites |
|---|---|---|
| Free tier | Unlimited links, 12% commerce fee on sales, Linktree branding. | Unlimited links, commerce included, minimal branding. |
| Pro tier price | $15/mo. Removes branding, 9% commerce fee still applies. | $5/mo or $40/yr. Removes transaction fees entirely. |
| Top tier | $35/mo Premium. 0% commerce fees. | Pro at $5/mo is the top tier. No higher plan exists. |
| Commerce fees | 9-12% on all but Premium. Can eat real revenue. | 0% on Pro. Only standard Stripe processing fees apply. |
| Design system | Many templates, modern styling, flexible theme tweaks. | Fewer templates but stronger defaults. Squarespace aesthetic. |
| Integrations | Largest ecosystem in the category. | Smaller set, covers the essentials. Stripe, Mailchimp, the basics. |
| Backing company | Independent, venture-backed Linktree Pty Ltd. | Squarespace. Publicly traded and well-capitalized. |
Verdict
Pick Linktree when
You rely on Linktree's integration ecosystem, need the strongest brand recognition for audience trust, or already have workflows built around Linktree. It's also the call if you're using advanced features on Linktree Premium ($35/mo) that Bio Sites doesn't offer, though those use cases are rare for typical creators.
Pick Bio Sites when
You want a bio link page for cheap with strong design defaults and 0% commerce fees. Bio Sites at $5/mo covers most of what Linktree Pro at $15/mo does, and it's backed by Squarespace, so stability is a non-issue. For casual creators and small businesses, this is probably the strongest price-to-polish ratio in the category.
Which one for your situation
Switch to Bio Sites Pro. You'll save $120/year for approximately the same functionality.
Bio Sites Pro. 0% commerce fees at $5/mo beats Linktree's Pro tier, which still charges 9% on sales.
Bio Sites. Design consistency with your main site is a real benefit, and billing can be bundled.
Linktree. The integration ecosystem is genuinely wider. Check whether Bio Sites covers your stack before switching.
FAQ
No. Bio Sites is a standalone product. You can sign up for free with just an email address, no Squarespace website required.
Partly because Squarespace treats it as a customer acquisition tool for their main website product, and partly because they're late entrants who need to compete on price.
No automatic import. You'll recreate links manually, which takes about 10 minutes for a typical page. Worth it for the $10/mo savings at Pro tier.
Both are fine, but Squarespace is a publicly traded company with billions in revenue and Bio Sites is part of that ecosystem. Linktree is private but well-funded. Low risk either way.