Linktree vs Koji: Koji Was Shut Down by Linktree in 2024
Linktree acquired Koji in 2022 and shut it down in February 2024. Here's what the comparison meant and where former Koji users should go.
Linktree is the most recognizable bio link platform, offering a simple single-page site you can paste into any social media bio. It prioritizes stability and a large integration ecosystem over deep customization or distinct design.
Visit siteKoji was a creator-focused bio link platform built around interactive app-like blocks, mini-games, and monetization tools. Linktree acquired Koji in 2022, and Linktree shut the product down in February 2024, migrating selected features and users into Linktree proper. Koji pages no longer load, and new signups are not possible.
Visit siteKoji was a creator-focused bio link tool with a unique interactive-blocks philosophy. Users could drop in mini-games, polls, tip jars, and custom template apps. Linktree acquired Koji in 2022 and shut the product down in February 2024, folding selected features into the main Linktree product. Koji pages no longer load. This comparison exists for people still searching for Koji and for former users figuring out where to land.
Pricing
Linktree has a free tier plus paid plans at $8, $15, and $35 per month. Koji was free with optional paid templates inside a marketplace. After the February 2024 shutdown, Koji pricing no longer exists. Former Koji users were directed to Linktree, which inherited some but not all of Koji's interactive block features.
Design and feel
Linktree's templates are uniform and recognizable. Koji leaned toward playful, app-like interactivity: mini-games, quizzes, polls, and custom templates that made pages feel more like interactive apps than link lists. Linktree's current block library includes a subset of these ideas, but the looser, more creative feel of the Koji template marketplace has not been preserved.
Feature by feature
| Area | Linktree | Koji |
|---|---|---|
| Status | Active product, acquired Koji in 2022. | Shut down February 2024. Pages no longer render. |
| Pricing | Free plus $8, $15, $35 paid tiers. | Was free with paid templates. No current pricing. |
| Interactive blocks | Polls, quizzes, and product cards. Subset of former Koji blocks. | Was the differentiator. Mini-games, interactive templates, custom apps. |
| Template marketplace | No active marketplace for user-created templates. | Was a core feature. Third-party creators sold templates. |
| Integrations | Hundreds of apps across categories. | Smaller set while active; did not survive shutdown. |
| Creator community | Broad, category-agnostic. | Was tighter and more experimental. Community dispersed after shutdown. |
| Long-term stability | Category leader since 2016. | Shut down three years after acquisition. |
Verdict
Pick Linktree when
You want a live, stable bio link product and don't mind that the interactive playfulness Koji offered is mostly gone. Linktree is the pragmatic migration target.
Pick Koji when
Never. Koji no longer exists. If you valued Koji's unique template marketplace and interactive blocks, Beacons and Bio.fm are the tools most likely to scratch that itch today.
Which one for your situation
Linktree. Rebuild in five minutes on the free tier. Done.
Accept that this niche is smaller now. Linktree has a subset of interactive blocks; Beacons has block-based flexibility that can approximate some of it.
That market is gone. Consider building creator templates for Beacons or Bio.fm if monetizing template design is important.
Ignore the old article. Pick a current tool. Linktree is the safe default; Beacons is the creator-friendly alternative.
FAQ
No. Linktree shut down Koji in February 2024. Existing pages no longer work and new signups are not possible.
Linktree chose to fold select Koji features into its main product rather than run two separate platforms. The details of the decision were not fully public.
Some interactive blocks carried over, but the template marketplace and the overall creative feel did not. Power users of Koji often feel the migration was a downgrade.
Linktree is the simple answer. Beacons is a stronger pick if you want design flexibility and better creator economics.