Linktree vs Linkpop: Shopify's Bio Link Is Shut Down in 2026

Shopify's Linkpop was retired in July 2025. Here's how it compared to Linktree and what former Linkpop users should do now.

Option A

Linktree

linktr.ee

Free + from $8/mo

Linktree is the most recognizable bio link platform, offering a simple single-page site you can paste into any social media bio. It prioritizes stability and a large integration ecosystem over deep customization or distinct design.

Visit site

Option B

Linkpop (Shopify)

linkpop.com

Paid

Linkpop was Shopify's free bio link tool, launched in 2022 to give Shopify merchants a simple way to sell directly from their Instagram and TikTok bios. Shopify shut down Linkpop in July 2025 and redirected users to its main storefront products. The tool no longer accepts new signups and existing pages were taken offline.

Visit site

Linkpop was Shopify's free bio link product, launched in 2022 as a way for Shopify merchants to sell directly from their Instagram bios. Linktree has been the category default since 2016. As of July 2025 Linkpop is shut down. Existing Linkpop pages were taken offline and no new signups are accepted. This comparison exists for two reasons: former Linkpop users looking for a migration path, and people still googling the name without realizing it is gone.

Pricing

Linktree runs a free tier plus paid plans at $8, $15, and $35 per month. Digital product commissions run from 12% on free down to 0% on Premium. Linkpop was free while it existed and charged no additional platform fee on Shopify product sales routed through its native checkout. That pricing advantage no longer matters because the product has been retired.

Design and feel

Linktree has themes, color pickers, and a recognizable template look. Linkpop's design was cleaner and more modern, with fewer options but a nicer default. Both produced recognizable bio pages. None of this matters in 2026 because Linkpop pages no longer render.

Feature by feature

Area	Linktree	Linkpop (Shopify)
Status	Active product as of 2026. Free and paid tiers available.	Shut down July 2025. No longer accepts signups or renders pages.
Pricing	Free plus $8, $15, $35 paid tiers.	Was free. Product no longer exists.
Shopify integration	Product blocks via Shopify integration. Standard checkout flow.	Was native Shopify with zero additional platform fees.
Commerce fees	9-12% digital product fee on all but the $35 Premium tier.	Was zero fee on Shopify products. Now moot.
Migration path	Self-serve setup; takes about 10 minutes for former Linkpop users.	No official migration tool was provided when Linkpop shut down.
Features beyond commerce	Email capture, analytics, payments, large integration marketplace.	Was focused primarily on product selling. Minimal creator features.
Long-term stability	Category leader since 2016 with consistent investment.	Shut down by Shopify in under three years.

Verdict

Winner: Linktree

There is no real comparison in 2026. Linktree is a live product. Linkpop is not. Former Linkpop users should migrate to Linktree, Beacons, or Bio.fm depending on their priorities. Linktree is the default-choice pick for anyone who wants the least decision-making overhead, and its Shopify integration covers most of what Linkpop did.

Pick Linktree when

You are a former Linkpop user who wants a working bio link page today with Shopify integration and does not want to agonize over platform choice. Linktree is the safe pick.

Pick Linkpop (Shopify) when

Never. Linkpop no longer exists. Do not build on a retired product. If you want zero commerce fees, the right answer is Linktree Premium at $35/mo or a competitor like Beacons that charges no platform commission.

Which one for your situation

A Shopify merchant whose Linkpop page stopped working in mid-2025.

Linktree with Shopify integration. Ten minutes to rebuild the page. Paid plan optional.

A Shopify merchant who specifically loved Linkpop's zero-fee commerce.

Beacons is closer philosophically since it charges no platform commission on paid tiers. Linktree Premium at $35/mo also gets there.

A merchant who still sees Linkpop in old Instagram bios and wonders what happened.

It is shut down. The canonical replacement for Shopify merchants is Linktree, since Shopify has not shipped a replacement bio product.

A merchant evaluating bio link options for the first time in 2026.

Skip Linkpop entirely. Compare Linktree, Beacons, and Bio.fm on commerce fees and design. Pick based on what matters most.

FAQ

Is Linkpop still around?

No. Shopify shut down Linkpop in July 2025. The product no longer accepts signups and existing pages were taken offline.

Why did Shopify shut down Linkpop?

Shopify never publicly released a detailed reason, but the product sat outside Shopify's core storefront business and likely did not justify continued investment.

What should I use instead of Linkpop?

Linktree with Shopify integration covers most use cases. Beacons is a solid alternative with better commerce economics.

Did Linkpop users get migration help?

Shopify gave users advance notice and suggested rebuilding their bio page on another provider. There was no automated migration tool.