Linktree vs Stan Store: Flat Fee or Per-Sale Cut
Linktree is a link list with commerce bolted on. Stan Store is a creator storefront with a link list bolted on. The pricing math flips hard once you sell anything at volume.
Linktree is the most recognizable bio link platform, offering a simple single-page site you can paste into any social media bio. It prioritizes stability and a large integration ecosystem over deep customization or distinct design.
Visit siteStan Store is a mobile-first storefront and link-in-bio hybrid aimed squarely at creators selling digital products, coaching, and courses. It has no free tier, but it also charges no platform fees beyond standard Stripe processing.
Visit siteLinktree and Stan Store get compared because creators keep asking the same question: at what point does paying for Stan beat paying Linktree's commerce fees. Linktree is the general-purpose bio link that every Instagram user recognizes. Stan Store is a mobile-first creator storefront that happens to have a link list at the top. The two overlap on surface features, but the economics are structured in opposite directions. Linktree takes a percentage cut on digital product sales across most tiers. Stan charges a flat $29 or $99 per month with no platform commission. The crossover point is what this comparison is really about.
Pricing
Linktree has a free tier plus three paid tiers at $8 Starter, $15 Pro, and $35 Premium. It charges 12% on digital product sales on free, 9% on Starter and Pro, and 0% only on the $35 Premium plan. Stan Store has no free tier at all, just a 14-day trial. Creator is $29/mo and Creator Pro is $99/mo, both with zero platform fees beyond standard Stripe processing. For a creator doing $0 in sales, Linktree is free and Stan costs $29. For a creator doing $1,000/mo in digital sales on Linktree Pro, Linktree takes $90 in fees while Stan takes nothing. The math tips toward Stan somewhere around $300-$400/mo in revenue.
Design and feel
Linktree's design is uniform by intent. Templates look like Linktree templates, which is recognizable but not distinctive. Stan Store leans into mobile-first polish and looks more like a miniature storefront than a link list. Product cards, booking pages, and course modules are all designed to feel like a cohesive buying experience, not a link you tacked a Stripe button onto. If a visitor lands on your Stan page, they know you sell something. If they land on your Linktree, they see links first and a buy button somewhere down the scroll. For creators whose income depends on conversions, Stan's visual hierarchy matters.
Feature by feature
| Area | Linktree | Stan Store |
|---|---|---|
| Free tier | Full-featured free tier with Linktree branding and 12% commerce fee. | No free tier. 14-day trial only, then $29/mo minimum. |
| Commerce fees | 9-12% platform cut except on the $35/mo Premium tier. | 0% platform fee on all paid tiers. Only standard Stripe or PayPal fees apply. |
| Product types | Digital products, tips, and payment buttons via integrations. | Courses, coaching, bookings, subscriptions, memberships, community, digital downloads. |
| Marketing features | Email capture on paid tiers, basic analytics. Integrates with external ESPs. | AutoDM for Instagram, funnels, upsells, email marketing on Creator Pro. |
| Design control | Template-based with color and font tweaks. Uniform look. | Mobile-first storefront templates. More product-focused than design-focused. |
| Right pick under $300/mo | Free or $8 Starter is cheaper than Stan's $29 minimum. | Flat fee doesn't pay off yet at this revenue level. |
| Right pick over $1,000/mo | Premium at $35/mo hits 0% fees but is more expensive than Stan Creator. | Stan Creator at $29/mo with 0% fees saves real money against Linktree Pro. |
Verdict
Pick Linktree when
You're not selling anything through your bio, or your sales are under $300/mo. Linktree's free tier handles link lists, basic email capture on paid plans, and light payment buttons. If you never plan to run a course, coaching practice, or membership, Stan's $29 minimum is overkill.
Pick Stan Store when
You sell digital products, courses, coaching, or bookings and the monthly revenue is already there or close. Stan's flat fee replaces Linktree plus a checkout tool plus a booking tool plus a community app. At $1,000/mo in sales, the fee savings alone justify the subscription.
Which one for your situation
Linktree free tier. Stan's $29/mo makes no sense pre-monetization. Revisit when you're ready to launch a product.
Stan Store Creator. The $90-$180/mo you'd pay Linktree in fees plus a booking tool subscription is gone. Stan handles both.
Math it out. At $500-$1,000/mo revenue, Stan saves $45-$90/mo in fees on Linktree Pro, easily covering Stan's $29. Move when the trend is clearly up.
Linktree. A bio link is all you need, and Stan's storefront features would sit idle.
FAQ
Yes. You can add links, socials, and a short bio at the top of your storefront. It just isn't the primary use case, and paying $29/mo for a link list is hard to justify.
No. You can run both during a trial period, or put your Stan Store URL inside your existing Linktree. Most creators migrate fully once the revenue math is clear.
Yes via Zapier and direct integrations on Creator Pro. If email marketing is central to your business, Creator Pro at $99/mo or a dedicated ESP is the better call.
It exists but costs more than Stan Creator at $29/mo. If you want 0% fees plus actual storefront features, Stan wins the comparison on price and capability.