Link in Bio Tools

Hoo.be

An invite-only bio link platform for top creators and brands.

Visit hoo.beFree tier available. Paid plans start at $8/mo.Founded 2020

Hoo.be is a media-rich link-in-bio tool that operates on an invite-only basis, with layouts built around embedded content: playable videos, Spotify tracks, podcast episodes, image galleries. It targets established musicians, podcasters, and video creators rather than casual users.

Our take

Hoo.be is the bio page equivalent of a velvet-rope club. The product is genuinely good for media-heavy creators, but the invite-only approach is a weird choice in a market where every competitor is trying to lower friction.

Pros

  • Media embeds look genuinely premium
  • Real-time analytics beat most competitors' 24-hour lag
  • Tipping and paywall built in, no third-party integration needed
  • Pricing is reasonable once you're in

Cons

  • Invite-only model blocks casual signups
  • Public pricing is vague until you're approved
  • Agency tier at $250/mo is steep
  • Smaller integration ecosystem than Linktree

Features

  • Embedded playable video, audio, and photo galleries
  • Real-time analytics with no 24-hour delay
  • Tipping and paywall features built in
  • Page views, link clicks, visitor locations over custom date ranges
  • Media-first layouts rather than link lists
  • Custom domain on paid tiers
  • Agency-tier team features
  • Integrations with Spotify, Apple Podcasts, YouTube

Pricing

Free plan available. Pro at $8/mo, Premium at $29/mo, Agency at $250/mo and up. Access requires invitation or approved application, and pricing is only fully visible after acceptance. Pricing and tier details are not public.

Best for

Established musicians, podcasters, and video-first creators who want a media-rich page and qualify for the invite list.

Not for

Anyone who wants to sign up and start today. The gated onboarding is a real friction point.