Later Link in Bio
A shoppable Instagram grid attached to Later's scheduler.
Later Link in Bio, sometimes called Linkin.bio, turns your Instagram grid into a clickable version where each post links out to its own destination. It's bundled with Later's social scheduling tool and aimed at brands that already plan content in Later.
Our take
Pros
- Tight integration with Later's scheduling is genuinely useful
- Shoppable grid is more intuitive than link lists for product-focused accounts
- TikTok and Instagram share one bio link cleanly
- Backed by a large, stable company
Cons
- Pricing only makes sense if you also need the scheduler
- Starter at $25/mo is expensive for just a bio page
- Customization is narrower than Beacons or Bento
- Free plan is more limited than Linktree's
Features
- •Shoppable Instagram grid mirror
- •Each post becomes its own clickable link
- •TikTok grid support on the same page
- •Custom buttons, featured media, scrollable banners
- •Up to 5 links per post on Growth and up
- •Bundled with Later's post scheduler
- •Advanced analytics on paid plans
- •Social icons for other channels
Pricing
Free tier includes basic Link in Bio. Starter at $25/mo ($18.75/mo annually) adds custom domains and deeper analytics. Growth at $45/mo supports 3 social sets and 150 posts per profile, plus up to 5 links per Instagram post.
Best for
Brands and creators who already use Later for scheduling and want their link-in-bio to match their planned content without a second tool.
Not for
Anyone not using Later for scheduling. The standalone Link in Bio tier is overpriced next to dedicated bio tools.