LTK (LiketoKnow.it)
An affiliate-powered shoppable bio for fashion and lifestyle creators.
LTK (formerly rewardStyle and LiketoKnow.it) is a closed affiliate network and bio link tool used primarily by fashion, beauty, and home creators. Creators must be approved to join, and once inside they get a shoppable LTK.app profile that mirrors their Instagram feed and tracks affiliate commissions from thousands of partner retailers.
Our take
Pros
- Genuine monetization via an established affiliate network
- Discovery features bring new shoppers from the LTK app
- Analytics tied directly to earned commission
- Established relationships with major retailers
Cons
- Gated application process; not everyone gets in
- Only makes sense for fashion, beauty, and home niches
- Shoppers must use the LTK app to get attributed purchases in many cases
- Lock-in: your content lives inside LTK's ecosystem
Features
- •Shoppable Instagram feed mirror
- •Affiliate network with thousands of retailers
- •In-app shopper discovery for viewers
- •Analytics on clicks, sales, and top products
- •Content scheduling and post management
- •Mobile app for shoppers separate from creator dashboard
- •Commission tracking and payouts
Pricing
LTK is free for approved creators. There are no subscription tiers. Creators earn from affiliate commissions on approved retailer sales, and LTK keeps a cut of that commission. Access is gated behind an application process; not every applicant is approved.
Best for
Fashion, beauty, and lifestyle creators with real audience size who want an affiliate income stream baked into their bio link.
Not for
Creators in categories LTK doesn't serve (tech, fitness, gaming, etc.), new creators without follower counts, and anyone who wants a traditional link list.