Link in Bio Tools

Pillar

Turn your social media into a revenue stream with an all-in-one creator store.

Visit pillar.ioPaid only. From $29/mo.Founded 2021

Pillar.io is a creator storefront that doubles as a link in bio, aimed at creators actively selling courses, memberships, and digital products. Pricing is higher than casual bio tools, but transaction fees are low and the commerce features go deep.

Our take

Pillar is basically Stan Store's direct competitor, and the choice between them comes down to which dashboard feels better to you. Both are fine. Both are overkill until you're selling at least $500/mo in digital products.

Pros

  • Checkout UX is genuinely smoother than Linktree's
  • Apple Pay integration converts well on mobile
  • Email automation built in, no Mailchimp needed
  • Clearly targets professional creators rather than casual users

Cons

  • No free plan at all, just a short trial
  • Monthly billing is significantly more expensive than annual
  • Entry-tier transaction fees on monthly billing are a trap
  • Design customization is less flexible than Bento or Milkshake

Features

  • Customizable storefront with digital product hosting
  • One-click Apple Pay checkout
  • Sell courses, ebooks, memberships
  • Audience and customer analytics
  • Email list collection on Creator tier
  • Automated email flows on Entrepreneur
  • Affiliate and coaching tools
  • Real-time sales funnel conversion tracking

Pricing

No free plan, only a 7-day free trial. Creator at $29/mo (higher on monthly billing) includes the link in bio, digital product hosting, and email list building. Entrepreneur at $79/mo annual ($99/mo monthly) adds email marketing automation and automated flows. Entry tier may carry transaction fees unless billed annually.

Best for

UGC creators, fitness coaches, beauty influencers, and talent agencies who want one tool for bio page, checkout, and email marketing.

Not for

Anyone not actively selling. $29/mo with no free tier makes no sense for a plain link list.