Link in Bio Tools

Shorby

Smart pages and messenger links for lead-generating bio pages.

Visit shorby.comPaid only. From $12/mo.Founded 2017

Shorby is a landing-page-style link-in-bio tool with a focus on messaging and retargeting. Its Messenger Links feature opens chat apps directly, and retargeting pixel support makes pages double as ad audience builders. The brand recently began rebranding to 'Shor'.

Our take

Shorby is a marketer's tool in a category mostly built for creators. If you run retargeting ads, the pixel integration saves real time. If you don't, pricing is hard to justify against Solo.to or Bio Sites.

Pros

  • Messenger Links are a genuine differentiator for DM-driven sales
  • Retargeting pixel setup is cleaner than on most competitors
  • Smart Pages support more content types than basic link lists
  • Works well for lead generation funnels

Cons

  • No free plan, just a 5-day trial
  • Starting at $12/mo is expensive for the basic functionality
  • Custom domains locked behind higher tiers
  • Rebrand to 'Shor' is ongoing and a bit confusing

Features

  • Smart Pages for richer landing page layouts
  • Messenger Links open WhatsApp, Telegram, FB Messenger
  • Retargeting pixels for Facebook, Google, Twitter ads
  • Google Analytics integration
  • Custom domain on higher tiers
  • Video, image, and social feed embeds
  • Scheduled content
  • Team accounts on Agency

Pricing

No free plan, only a 5-day free trial. Rocket at $12/mo annual ($15/mo monthly). Pro at $24/mo annual ($29/mo monthly). Agency at $82/mo annual ($99/mo monthly). Higher tiers add custom domains and more Smart Pages.

Best for

Marketers and small businesses running paid social ads who want a bio page that doubles as a retargeting audience source.

Not for

Casual users or creators not running paid ads. The pricing makes no sense for anyone who isn't using pixel tracking seriously.