Tap.bio
Card-based mini websites optimized for Instagram.
Tap.bio was one of the earliest link-in-bio tools, structured around swipeable cards rather than a stack of links. It's now one of the older players in the space with a simple feature set and modest pricing.
Our take
Tap.bio was ahead of its time in 2018 and has been coasting since. The card format is still charming, but newer tools offer more for the same money. Pick it only if you specifically want the swipeable-card aesthetic.
Pros
- Card format is visually different from every other tool
- Silver at $3/mo is one of the cheapest paid tiers in the category
- Free plan works for truly minimal use cases
- Been around long enough to be stable
Cons
- A 'Friends of Tap Bio' card appears unless you pay Gold or higher
- Free plan is restricted to one card and one link
- No email or product-sale integrations
- Design feels dated and development seems slow
Features
- •Card-based design with six card types
- •Single-link, multi-link, Twitter/X post cards
- •YouTube video cards
- •Email collection card
- •Image gallery card
- •Link click statistics on Silver and up
- •Mobile-optimized layouts
- •Simple drag-and-drop editor
Pricing
Free Basic plan allows one profile and a single link card. Silver at $3/mo adds three more cards and link stats. Gold and Platinum tiers remove the forced 'Friends of Tap Bio' card and add more features. Pricing starts at $3/mo with premium plans around $5 to $12/mo.
Best for
Instagram users who want something slightly different from a link list, and who like the swipeable-card format.
Not for
Creators who want modern design, commerce features, or analytics depth. Tap.bio hasn't evolved much in years.