Unfold
A story design app from Squarespace with a bio page feature baked in.
Unfold is a content design app owned by Squarespace. It is widely used for Instagram story templates, and also includes a Bio Sites feature that lets users build a simple bio link page. Unfold's bio page is visually thoughtful by default because the product is rooted in design templates, though its link-list features are lean compared to dedicated bio tools.
Our take
Pros
- Design-first defaults, pages look nice without effort
- Integrates with Squarespace for full-site upgrades
- Cheap or free for the bio link use case
- Strong story and content templates as a bonus
Cons
- Bio link feature is minimal compared to dedicated tools
- No commerce, tips, or advanced monetization
- Analytics are basic
- Primary product is story design, not bio links
Features
- •Hundreds of story and content templates
- •Bio Sites link-in-bio pages
- •Custom fonts and brand kits
- •Mobile-first design tools
- •Squarespace account integration
- •Social media post design
- •Basic bio page analytics
Pricing
Free tier covers basic Unfold story templates and a limited bio page. Unfold+ at roughly $3/mo (often $30/yr) unlocks premium story packs. Squarespace's Bio Sites offers a free tier separately, and integrating with a full Squarespace site pulls in Squarespace's $16+/mo plans. The bio link feature alone is effectively free.
Best for
Creators who already use Unfold for story design and want a bio page that matches their visual brand without opening another app.
Not for
Creators who want real monetization, deep analytics, or commerce features. Unfold's bio page is intentionally simple.