Linktree vs Shorby: Creator Tool or Marketer's Tool

Linktree is built for creators. Shorby is built for marketers running retargeting ads. The differences show up in the pricing and the product itself.

Option A

Linktree

linktr.ee

Free + from $8/mo

Linktree is the most recognizable bio link platform, offering a simple single-page site you can paste into any social media bio. It prioritizes stability and a large integration ecosystem over deep customization or distinct design.

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Option B

Shorby

shorby.com

From $12/mo

Shorby is a landing-page-style link-in-bio tool with a focus on messaging and retargeting. Its Messenger Links feature opens chat apps directly, and retargeting pixel support makes pages double as ad audience builders. The brand recently began rebranding to 'Shor'.

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Linktree and Shorby look like competitors on paper and feel like different products in practice. Linktree is a general-purpose bio link with a free tier and creator-friendly features. Shorby, now rebranding to 'Shor', is a marketing tool that happens to sit at the bio link URL. It charges for retargeting pixel support, messenger link integrations, and landing-page features aimed at lead generation. There is no free tier, just a 5-day trial. Shorby's lowest plan starts at $12/mo, which is close to Linktree Pro. The question isn't really which is cheaper. It's whether the marketing features justify skipping the free tier entirely.

Pricing

Linktree has four tiers: free, $8 Starter, $15 Pro, $35 Premium. Shorby has no free tier. Rocket is $12/mo billed annually ($15/mo monthly), Pro is $24/mo annual ($29/mo monthly), and Agency is $82/mo annual ($99/mo monthly). Custom domains are locked to higher Shorby tiers. Messenger Links and retargeting pixels are available from Rocket onward. For anyone not running paid ads, Shorby's pricing makes no sense against a free Linktree. For marketers who would otherwise pay for separate retargeting tools and custom landing page software, the combined pricing is reasonable.

Design and feel

Shorby's Smart Pages aim for landing-page polish rather than link-list brevity. Layouts can include video backgrounds, richer media embeds, and section-based structure. Linktree is still a vertical list of buttons, which works for creators but feels thin as a paid ad landing page. Shorby pages can pass as real campaign pages. Linktree pages always look like Linktree pages. For performance marketers running traffic from Meta or TikTok ads, the visual difference translates to conversion rate differences in real campaigns.

Feature by feature

Area	Linktree	Shorby
Free tier	Yes, with Linktree branding and unlimited links.	None. 5-day free trial only.
Starting paid price	$8/mo Starter, $15/mo Pro.	$12/mo annual ($15/mo monthly) Rocket plan.
Retargeting pixels	Limited. Possible via integrations but not a first-class feature.	First-class. Facebook, Google, Twitter pixels on all paid tiers.
Messenger Links	Possible as regular links, but no purpose-built integration.	Dedicated feature. WhatsApp, Telegram, FB Messenger open directly.
Landing page layout	Vertical link list with some section flexibility.	Smart Pages with video backgrounds and richer media layouts.
Commerce	Digital product sales with 9-12% platform fee.	Not a core feature. More focused on lead capture than direct sales.
Team accounts	Available on higher tiers.	Agency tier at $82-$99/mo for managing multiple client pages.

Verdict

Winner: Linktree

For anyone not running paid social ads, Linktree wins on pricing alone. Shorby's lowest paid tier is more expensive than Linktree Pro and its core features are wasted on creators. For performance marketers running retargeting campaigns, Shorby is actually priced reasonably against the combination of Linktree plus a separate landing page builder plus pixel management. This is a tool-fits-job question, not a tool-beats-tool one.

Pick Linktree when

You're a creator, small business owner, or casual user who doesn't run paid ads. Linktree covers the link-in-bio use case at free or $8/mo. Shorby's pricing only makes sense if you're getting real value from retargeting pixels and Messenger Links, which most creators aren't.

Pick Shorby when

You run paid social campaigns and want the bio page to double as a retargeting audience source. Shorby's pixel integration, Messenger Links, and Smart Pages layouts are built for exactly this job. The price is reasonable when you compare it to stacking separate tools.

Which one for your situation

A creator with 50k Instagram followers using their bio link to promote content.

Linktree. Free or $8 Starter covers everything you need. Shorby's ad-focused features are dead weight here.

A DTC brand running Meta ads and wanting bio traffic in the retargeting audience.

Shorby. The built-in pixel setup saves time and the Smart Page layout converts better than Linktree's button stack.

A consultant who does most sales through WhatsApp conversations.

Shorby. The Messenger Links feature opens WhatsApp directly, which is measurably better than a linked URL.

An agency managing bio pages for 10 different clients.

Shorby Agency tier. Multi-account management is actually built in. Linktree would require multiple separate subscriptions.

FAQ

Is Shorby the same as Shor?

Yes. Shorby is rebranding to Shor as of late 2025. The product and pricing are unchanged, just the name and marketing.

Can Linktree do retargeting pixels at all?

In limited ways on paid tiers, mostly through integrations. It's not a core feature and the UX is rougher than Shorby's dedicated pixel management.

Does Shorby have a free plan like Linktree?

No. Just a 5-day trial. If you want a free bio link tool, Linktree, Bio Sites, or AllMyLinks are all better starting points.

Which one has better analytics?

Shorby's analytics are oriented toward ad campaigns, Linktree's toward content engagement. If you care about conversion funnels, Shorby. If you want to know which link gets clicked most, either works.